Audi to bring in more RS models to US market
- Sunday Aug 21,2011 09:50 PM
- By Der Sven
- In Audi
German car manufacturer Audi said in a statement that new RS models will be arriving in the US shores for American consumers.
In order to compete aggressively with models like the Mercedes-Benz AMG and the BMW’s M product line, Audi recognized that they need to haul more RS models into the US markets.
According to Johan de Nysschen, the president of Audi of America, the RS models are the best manifestation of the brand’s technical advancement. Moreover, Nysschen said that sports car enthusiasts and consumers have expressed their desire to make the RS models readily available in the United States.
Based on the same press release, the German brand will launch the TT RS model into the US market this month, despite the fact that preliminary deliveries are currently ongoing. The RS5 model, which will be debut in the 2012 product line is gearing up to compete with the M3 Coupe from BMW.
Audi plans to rake up US sales of performance models like the RS by double, around 16,000 units by year 2015. Audi chose the RS models because it’s the pinnacle of the brand’s top performing vehicles. According to Audi’s sale chief, Peter Schwarzenbauer, the brand is taking the first step towards this goal by bringing the TT RS and RS5 models to the US market.
But that’s not all the brand has in store for the US market. There are also other RS models to look forward to like the new generation RS4, the RS6,the entry-level RS3 and of course, the 2012 Audi A6.

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